Customer engagement refers to the interaction between a business and its customers throughout their journey. This can include various touchpoints, such as social media, email, and in-store experiences. The goal is to create meaningful connections that encourage customers to feel valued and understood, ultimately leading to loyalty and repeat business. Effective customer engagement strategies often involve personalized communication and active listening. By understanding customer needs and preferences, businesses can tailor their offerings and improve satisfaction. Tools like customer feedback surveys and loyalty programs can help companies foster these relationships, ensuring customers remain engaged and invested in the brand.