Customer feedback surveys are tools used by businesses to gather opinions and insights from their customers. These surveys typically ask questions about the customer's experience with a product or service, helping companies understand what they are doing well and where they can improve. By collecting this information, businesses can make informed decisions to enhance customer satisfaction and loyalty. These surveys can be conducted in various ways, such as through email, online forms, or even in-person interviews. The feedback received is invaluable, as it allows companies to tailor their offerings to better meet the needs of their customers, ultimately leading to a more successful business model.