Content analysis is a research method used to systematically evaluate and interpret various forms of communication, such as texts, images, or videos. It involves identifying patterns, themes, and trends within the content to understand its meaning and significance. Researchers often use this method to analyze media, advertisements, or social media posts. This technique can be both qualitative and quantitative. In qualitative content analysis, researchers focus on the underlying themes and messages, while quantitative content analysis involves counting specific elements, like the frequency of certain words or phrases. Overall, content analysis helps uncover insights about communication and societal trends.