Thematic Analysis is a method used in qualitative research to identify and analyze patterns or themes within data. It helps researchers understand people's experiences, thoughts, and feelings by organizing information into meaningful categories. This approach is flexible and can be applied to various types of data, such as interviews, focus groups, or written texts, making it a popular choice in fields like psychology and sociology. By systematically coding the data, researchers can highlight significant themes that emerge, allowing for deeper insights into the subject matter. This process not only aids in interpreting the data but also helps in presenting findings in a clear and structured way, enhancing the overall understanding of the research topic.