Qualitative analysis is a research method used to understand people's thoughts, feelings, and experiences. Instead of focusing on numbers, it explores the meaning behind behaviors and social phenomena. This approach often involves interviews, focus groups, or observations, allowing researchers to gather rich, detailed information about a subject. In fields like psychology, sociology, and market research, qualitative analysis helps uncover patterns and insights that quantitative data might miss. By analyzing themes and narratives, researchers can gain a deeper understanding of complex issues, making it a valuable tool for exploring human behavior and social interactions.