Company values are the guiding principles that shape an organization's culture and decision-making. They reflect what the company stands for and influence how employees interact with each other, customers, and stakeholders. Common values include integrity, innovation, teamwork, and customer focus, which help create a cohesive work environment. These values serve as a framework for behavior and expectations within the company. By clearly defining their values, organizations can align their goals and strategies, fostering a sense of purpose among employees. This alignment can lead to increased employee satisfaction and improved overall performance.