Business ethics refers to the principles and standards that guide behavior in the world of commerce. It involves understanding what is right and wrong in business practices, ensuring that companies operate fairly and responsibly. This includes treating employees, customers, and suppliers with respect, as well as being honest in advertising and financial reporting. Ethical businesses often build trust with their stakeholders, which can lead to long-term success. For example, a company that prioritizes sustainability and corporate social responsibility not only benefits the environment but also attracts customers who value ethical practices. Ultimately, business ethics is about making choices that contribute positively to society.