Website performance refers to how quickly and efficiently a website loads and operates for users. Key factors include page load time, responsiveness, and overall user experience. A well-performing website ensures that visitors can access content without delays, which is crucial for retaining users and improving engagement. Several elements influence website performance, such as server speed, image optimization, and code efficiency. Tools like Google PageSpeed Insights can help analyze and improve these aspects. A faster website not only enhances user satisfaction but also positively impacts search engine rankings, making it essential for website owners to prioritize performance.