Web banners are graphical advertisements displayed on websites to promote products, services, or brands. They come in various sizes and formats, including static images, animated graphics, and interactive elements. Web banners aim to attract users' attention and encourage them to click through to a specific landing page. These banners are often part of digital marketing strategies and can be targeted to specific audiences based on their online behavior. Commonly found on social media platforms and search engines, web banners can enhance brand visibility and drive traffic to websites, making them a vital tool in the advertising industry.