Display ads are visual advertisements that appear on websites, apps, or social media platforms. They typically include images, text, and sometimes animations to attract the attention of users. These ads can be targeted to specific audiences based on their interests, demographics, or online behavior, making them an effective marketing tool for businesses. These ads come in various formats, such as banners, sidebars, and pop-ups. They are often sold through advertising networks, which connect advertisers with publishers. Display ads aim to increase brand awareness, drive traffic to websites, and encourage user engagement with products or services.