Facebook Ads are a powerful tool for businesses to reach potential customers on the Facebook platform. These ads can appear in various formats, such as images, videos, or carousels, and are designed to capture the attention of users as they scroll through their news feeds. Advertisers can target specific audiences based on interests, demographics, and behaviors, making it easier to connect with the right people. With Facebook Ads, businesses can set budgets and track their ad performance in real-time. This allows them to see which ads are working and make adjustments as needed. Overall, Facebook Ads provide an effective way to promote products and services to a large audience.