Video advertising is a form of marketing that uses video content to promote products, services, or brands. These ads can appear on various platforms, including social media, websites, and streaming services. They aim to capture the audience's attention through engaging visuals and storytelling, making it easier for viewers to remember the message. Typically, video ads come in different formats, such as short clips, longer commercials, or sponsored content. They can be targeted to specific demographics, ensuring that the right audience sees the ad. This targeted approach helps businesses maximize their advertising budget and improve overall effectiveness.