Content Marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract and engage a target audience. The goal is to drive profitable customer action by providing information that meets the needs of potential customers, rather than directly promoting a product or service. This method encompasses various formats, including articles, videos, podcasts, and social media posts. By building trust and establishing authority in a specific niche, businesses can foster long-term relationships with their audience, ultimately leading to increased brand loyalty and sales.