Video Marketing is a strategy that uses videos to promote products, services, or brands. It can be found on various platforms, including social media, websites, and email campaigns. The goal is to engage audiences, convey messages effectively, and drive conversions. This approach leverages the popularity of video content, as it often captures attention better than text or images alone. Businesses can create different types of videos, such as tutorials, testimonials, or promotional clips, to connect with their target audience and enhance their online presence.