Television advertising is a form of marketing that uses video content to promote products or services. Advertisers create short commercials that are broadcast during TV shows or between programs. These ads aim to capture the attention of viewers and encourage them to make a purchase or take action. Television ads can vary in length, typically ranging from 15 to 60 seconds. They often include visuals, sound, and storytelling to engage the audience. Advertisers choose specific time slots and channels to reach their target demographic effectively, making it a powerful tool for brand awareness and sales.