User profiling is the process of collecting and analyzing data about individuals to create a detailed representation of their preferences, behaviors, and characteristics. This information can include demographic details, interests, and online activities, which help organizations understand their users better and tailor their services accordingly. By utilizing user profiling, businesses can enhance customer experiences, improve marketing strategies, and deliver personalized content. This technique is commonly used in various fields, including e-commerce, social media, and advertising, allowing companies to target specific audiences more effectively and increase engagement.