Personalization refers to the practice of tailoring products, services, or content to meet the individual preferences and needs of users. This approach enhances customer satisfaction by providing relevant experiences, which can lead to increased loyalty and engagement. For instance, Amazon uses personalization algorithms to recommend products based on a user's browsing history. In the digital age, personalization is crucial for businesses aiming to stand out in a crowded marketplace. By leveraging data analytics and user feedback, companies can create customized experiences that resonate with their audience. This not only improves user experience but also drives conversions and sales.