User intent refers to the reason behind a person's search query or online behavior. It helps understand what users are looking for when they enter specific keywords into search engines like Google. By analyzing user intent, businesses can tailor their content and services to meet the needs of their audience more effectively. There are generally three types of user intent: informational, navigational, and transactional. Informational intent involves seeking knowledge, navigational intent is about finding a specific website or page, and transactional intent indicates a desire to make a purchase. Understanding these intents allows marketers to optimize their strategies and improve user experience.