User research is the process of gathering insights about users to understand their needs, behaviors, and motivations. This research helps designers and developers create products that are more user-friendly and effective. By observing users, conducting interviews, and analyzing feedback, teams can identify what works well and what needs improvement in their designs. Through user research, companies can make informed decisions that enhance the overall user experience. It allows them to tailor their products to meet the specific requirements of their target audience, ultimately leading to higher satisfaction and engagement. This practice is essential for creating successful products in today's competitive market.