Search intent refers to the reason behind a user's online query. It helps to understand what the user is looking for, whether it's information, a specific product, or a service. By analyzing search intent, businesses and content creators can tailor their offerings to meet the needs of their audience more effectively. There are generally four types of search intent: informational, navigational, transactional, and commercial investigation. Informational intent seeks knowledge, navigational intent aims to find a specific website, transactional intent focuses on making a purchase, and commercial investigation involves comparing products before buying. Understanding these intents can enhance user experience and improve search engine optimization (SEO).