User Behavior Analytics (UBA) is a method used to understand how users interact with a system or application. By collecting data on user actions, such as clicks, page views, and time spent on tasks, organizations can identify patterns and trends. This information helps businesses improve user experience and tailor their services to meet customer needs. UBA also plays a crucial role in enhancing security. By monitoring user behavior, organizations can detect unusual activities that may indicate a security threat, such as data breaches or fraud. This proactive approach allows companies to respond quickly and protect sensitive information effectively.