Behavioral Analytics is the process of collecting and analyzing data about how individuals interact with products, services, or websites. By observing patterns in user behavior, businesses can gain insights into what customers like or dislike, helping them make informed decisions to improve user experience. This analysis often involves tracking actions such as clicks, purchases, and time spent on a page. Companies use Behavioral Analytics to tailor their marketing strategies and enhance customer engagement. For instance, e-commerce platforms can recommend products based on previous purchases, while social media sites can personalize content feeds. Ultimately, this approach helps businesses better meet the needs of their customers.