Web Analytics is the process of collecting and analyzing data from a website to understand how visitors interact with it. This includes tracking metrics like the number of visitors, how long they stay, and which pages they view. By examining this data, businesses can identify trends, improve user experience, and make informed decisions to enhance their online presence. Using tools like Google Analytics, website owners can gain insights into their audience's behavior. This information helps them tailor content, optimize marketing strategies, and ultimately drive more traffic and conversions. In essence, Web Analytics is crucial for any organization looking to succeed online.