User Analytics refers to the process of collecting and analyzing data about users' interactions with a product or service. This data can include information such as user behavior, preferences, and demographics. By understanding how users engage with a platform, businesses can make informed decisions to improve user experience and increase engagement. The insights gained from User Analytics help organizations identify trends, optimize features, and tailor marketing strategies. Tools and software are often used to track metrics like page views, click rates, and conversion rates, allowing companies to better understand their audience and enhance overall performance.