User behavior refers to the actions and decisions made by individuals when interacting with products, services, or digital platforms. This includes how users navigate websites, the time they spend on certain pages, and their purchasing habits. Understanding user behavior helps businesses tailor their offerings to meet customer needs more effectively. Analyzing user behavior often involves collecting data through tools like web analytics and surveys. This data can reveal patterns, such as which features are most popular or where users tend to drop off in a process. By studying these patterns, companies can improve user experience and increase customer satisfaction.