Customer insights refer to the understanding and interpretation of customer behaviors, preferences, and needs. These insights are gathered through various methods, such as surveys, interviews, and data analysis. By analyzing this information, businesses can identify trends and patterns that help them tailor their products and services to better meet customer expectations. Utilizing customer insights allows companies to enhance their marketing strategies and improve customer satisfaction. This process often involves segmenting customers into different groups based on their characteristics, which can lead to more personalized experiences. Ultimately, leveraging customer insights can drive business growth and foster long-term relationships with customers.