Unfair trade practices refer to deceptive, fraudulent, or unethical methods used by businesses to gain an advantage over competitors or mislead consumers. These practices can include false advertising, misleading pricing, and counterfeit goods, which can harm both consumers and honest businesses. Regulatory bodies, such as the Federal Trade Commission (FTC) in the United States, work to protect consumers and ensure fair competition by enforcing laws against these practices. By addressing unfair trade practices, these organizations aim to create a level playing field in the marketplace, promoting trust and transparency among businesses and consumers alike.