Deceptive marketing refers to practices that mislead consumers about a product or service. This can include false claims, misleading advertisements, or omitting important information. The goal is often to persuade customers to make a purchase based on inaccurate or exaggerated representations. Common examples of deceptive marketing include using misleading images, making unsubstantiated health claims, or employing fine print that obscures key details. Regulatory bodies, such as the Federal Trade Commission (FTC) in the United States, work to protect consumers from these practices by enforcing laws against false advertising and promoting transparency in marketing.