False advertising refers to the practice of making misleading or untrue claims about a product or service in order to attract customers. This can include exaggerating benefits, using deceptive images, or omitting important information. Such practices can lead consumers to make purchases based on incorrect assumptions. Laws against false advertising exist to protect consumers and ensure fair competition among businesses. Regulatory bodies, like the Federal Trade Commission (FTC) in the United States, monitor advertising practices and can impose penalties on companies that engage in deceptive marketing. This helps maintain trust in the marketplace.