The Transparency and Consent Framework (TCF) is a standardized framework designed to help organizations comply with data protection regulations, such as the General Data Protection Regulation (GDPR) in the European Union. It provides a way for websites and apps to obtain and manage user consent for data processing activities, ensuring that users are informed about how their data will be used. The TCF allows users to easily understand their choices regarding data sharing and privacy. By using a common set of signals, it helps advertisers, publishers, and technology providers communicate consent preferences effectively, fostering trust and transparency in the digital ecosystem.