Data Privacy refers to the proper handling, processing, and storage of personal information. It encompasses the rights of individuals to control their own data and the obligations of organizations to protect that data from unauthorized access and misuse. With the rise of digital technology, ensuring data privacy has become increasingly important to maintain trust and security in online interactions. Organizations must comply with various regulations, such as the General Data Protection Regulation (GDPR), to safeguard personal information. This includes implementing measures like encryption and access controls, as well as being transparent about data collection practices. Failure to protect data can lead to severe consequences, including legal penalties and loss of consumer trust.