The General Data Protection Regulation (GDPR) is a comprehensive data protection law in the European Union that came into effect on May 25, 2018. It aims to enhance individuals' control over their personal data and simplify the regulatory environment for international business by unifying data protection laws across Europe. GDPR establishes strict guidelines for the collection, storage, and processing of personal information. Organizations must obtain explicit consent from individuals before handling their data and are required to implement measures to protect this information from breaches. Non-compliance can result in significant fines, emphasizing the importance of data privacy.