IAB Europe is a leading trade organization representing the digital advertising industry across Europe. Founded in 2000, it aims to promote the growth of the digital advertising sector by providing guidance, research, and best practices to its members, which include advertisers, agencies, and media owners. The organization also focuses on advocating for a sustainable digital advertising ecosystem, addressing issues such as data privacy and regulatory compliance. Through initiatives like the Transparency and Consent Framework, IAB Europe helps businesses navigate the complexities of digital advertising while ensuring consumer rights are respected.