Consent management refers to the process of obtaining, tracking, and managing user permissions regarding the collection and use of their personal data. It ensures that individuals are informed about how their information will be used and allows them to give or withdraw consent at any time. This is particularly important in the context of data privacy laws, such as the General Data Protection Regulation (GDPR). Effective consent management systems help organizations comply with legal requirements while building trust with their users. By providing clear options for consent, organizations can enhance transparency and empower users to control their own data. This practice is essential for maintaining ethical standards in the digital landscape.