Targeting strategies are marketing approaches that help businesses identify and reach specific groups of consumers. By analyzing demographics, interests, and behaviors, companies can tailor their products and messages to meet the needs of their target audience. This focused approach increases the likelihood of engagement and sales. There are several types of targeting strategies, including demographic targeting, geographic targeting, and psychographic targeting. Each strategy allows businesses to refine their marketing efforts, ensuring that they connect with the right customers at the right time. This ultimately leads to more effective advertising and improved customer satisfaction.