Demographic targeting is a marketing strategy that focuses on specific characteristics of a population to tailor messages and advertisements. This approach considers factors such as age, gender, income, education, and location to identify and reach potential customers more effectively. By understanding these demographics, businesses can create campaigns that resonate with their target audience. For example, a company selling luxury cars may target high-income individuals aged 30-50 living in urban areas. This allows them to allocate resources efficiently and increase the likelihood of converting leads into sales, ultimately enhancing their marketing effectiveness and return on investment.