Positioning strategies are marketing approaches that help businesses define how they want their products or services to be perceived in the minds of consumers. By identifying unique features, benefits, or values, companies can differentiate themselves from competitors. This can involve targeting specific customer segments or emphasizing particular attributes that resonate with the audience. Effective positioning requires thorough market research to understand consumer preferences and competitor offerings. Common strategies include differentiation, where a brand highlights its unique qualities, and cost leadership, where a brand competes primarily on price. Ultimately, a well-executed positioning strategy can enhance brand loyalty and drive sales.