Psychographic targeting is a marketing strategy that focuses on understanding consumers' lifestyles, values, interests, and personalities. Unlike traditional demographic targeting, which looks at age, gender, and income, psychographic targeting delves deeper into what motivates people to make purchasing decisions. This approach helps businesses create more personalized and relevant marketing messages. By analyzing data from surveys, social media, and consumer behavior, companies can segment their audience based on shared psychographic traits. This allows brands to tailor their products and advertising to resonate with specific groups, ultimately enhancing customer engagement and loyalty.