A tagline is a short, memorable phrase used in marketing to convey the essence of a brand or product. It often highlights a key benefit or unique selling point, making it easier for consumers to remember the brand. Taglines are commonly found in advertisements, on packaging, and in promotional materials, serving as a quick way to communicate a brand's message. Effective taglines can create an emotional connection with the audience and differentiate a brand from its competitors. Famous examples include Nike's "Just Do It" and McDonald's "I'm Lovin' It." A well-crafted tagline can enhance brand recognition and loyalty over time.