An advertising campaign is a coordinated series of promotional messages designed to reach a specific audience. It typically includes various media channels, such as television, radio, print, and digital platforms, to effectively communicate a brand's message. The goal is to increase awareness, generate interest, and ultimately drive sales for a product or service. Successful advertising campaigns often involve thorough market research to understand the target audience's preferences and behaviors. They may also utilize creative elements, such as catchy slogans or engaging visuals, to capture attention. Companies like Coca-Cola and Nike are known for their memorable advertising campaigns that resonate with consumers.