A slogan is a short, memorable phrase used in advertising and marketing to convey the essence of a brand or product. It aims to capture the attention of consumers and communicate a key message or value proposition. Slogans are often catchy and designed to be easily remembered, making them an effective tool for brand recognition. Companies like Nike and McDonald's use slogans to create a strong identity and connect with their audience. A well-crafted slogan can evoke emotions, inspire action, and differentiate a brand from its competitors. Overall, slogans play a crucial role in shaping public perception and driving consumer behavior.