A slogan is a short, memorable phrase used in advertising and marketing to convey the essence of a brand or product. It aims to capture attention and create a lasting impression in the minds of consumers. Effective slogans often highlight a key benefit or unique selling point, making them an essential tool for businesses to differentiate themselves in a competitive market. Slogans can be found in various forms of media, including television commercials, print ads, and social media campaigns. Famous examples include Nike's "Just Do It" and McDonald's "I'm Lovin' It." These phrases not only promote the brand but also evoke emotions and encourage consumer loyalty.