Store layout refers to the arrangement of products and fixtures within a retail space. It is designed to enhance customer experience, encourage browsing, and maximize sales. Common layouts include grid, racetrack, and free-form, each serving different types of stores and customer behaviors.
Effective store layout considers factors like traffic flow, product placement, and accessibility. By strategically positioning high-demand items and creating clear pathways, retailers can guide customers through the store, increasing the likelihood of impulse purchases. A well-planned layout not only improves shopping efficiency but also contributes to overall customer satisfaction.