Store Planning is the process of designing and organizing a retail space to maximize sales and enhance customer experience. It involves determining the layout, product placement, and flow of traffic within the store. Effective store planning considers factors like customer demographics, product categories, and seasonal trends to create an inviting shopping environment. Additionally, Store Planning includes the use of visual merchandising techniques to attract customers and encourage purchases. This can involve strategic signage, lighting, and displays that highlight key products. By carefully planning the store's design, retailers can improve operational efficiency and boost overall profitability.