Visual Merchandising is the practice of designing and arranging retail spaces to enhance the shopping experience and encourage sales. It involves the strategic placement of products, signage, and displays to attract customers' attention and guide them through the store. Effective visual merchandising can create an inviting atmosphere and highlight key items. This technique often includes the use of color, lighting, and props to create appealing displays. Retailers aim to tell a story or convey a theme that resonates with their target audience. By doing so, they can increase customer engagement and ultimately drive sales.