Merchandising is the process of promoting and selling products to customers in a way that makes them appealing and easy to buy. This can include arranging items in a store, creating attractive displays, and using special pricing strategies. The goal is to encourage shoppers to make purchases by highlighting the benefits and features of the products. Effective merchandising also involves understanding customer preferences and trends. Retailers often use data to determine which items are popular and adjust their displays accordingly. By focusing on customer needs, businesses can increase sales and create a better shopping experience, ultimately leading to greater customer satisfaction and loyalty.