Store design refers to the layout and aesthetic of a retail space, focusing on how products are displayed and how customers navigate the store. Effective store design enhances the shopping experience by creating an inviting atmosphere, guiding customers through the space, and encouraging them to explore various products. Key elements of store design include lighting, color schemes, furniture arrangement, and signage. These components work together to create a cohesive look that reflects the brand's identity and appeals to its target audience. A well-designed store can increase customer satisfaction and boost sales.