A color scheme is a planned combination of colors used in design, art, or fashion to create a specific mood or aesthetic. It helps to establish harmony and balance in a visual composition. Common types of color schemes include complementary, analogous, and monochromatic, each offering a different visual effect and emotional response. In design, color schemes can influence how people perceive a brand or product. For example, blue often conveys trust and professionalism, while red can evoke excitement or urgency. Understanding color theory is essential for artists and designers to effectively communicate their intended message through color.