Pay-Per-Click (PPC) Advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. This method allows businesses to gain visibility on search engines like Google and social media platforms, driving targeted traffic to their websites. Advertisers bid on keywords relevant to their products or services, ensuring their ads appear in front of potential customers actively searching for those terms. PPC campaigns can be highly effective, as they provide measurable results and allow for precise targeting. By analyzing data from these campaigns, businesses can optimize their strategies, improve their return on investment, and reach their audience more efficiently.