Social media ads are promotional messages displayed on social media platforms like Facebook, Instagram, and Twitter. These ads leverage user data to target specific audiences, making them an effective tool for businesses to reach potential customers. With various formats such as image ads, video ads, and carousel ads, social media advertising allows brands to engage users creatively. Advertisers can track performance metrics, enabling them to optimize campaigns for better results and return on investment (ROI). This dynamic approach to advertising has transformed how brands connect with their audience.